Landeed is India's property title search platform. It has delivered over 50 lakh documents to more than 10 lakh people, making land record verification faster and more accessible for real estate developers, banks, lawyers, and property buyers across the country. What used to require multiple trips to government offices and days of waiting now takes minutes.
Their B2B buyers sit across three distinct segments: real estate developers who need clean title searches before acquiring land, banks and NBFCs running due diligence on property-backed loans, and law firms handling property transactions for their clients. Each segment has a different problem with land records, a different decision-maker, and a different way of working.
Reaching all three through a consistent outreach system was the challenge.
The challenge: three different buyers, three different conversations
Before toflow.ai, the team was prospecting manually. Finding a Real Estate Director at a developer in Hyderabad meant a LinkedIn search, a Google lookup, sometimes a call to the front desk to confirm the right contact. Repeat that for a Relationship Manager at a bank and a Senior Partner at a law firm, and a morning of outreach planning was gone before the first message went out.
"We were spending more time finding the right contact than actually talking to them. And even when we had a contact, there was no system for following up across email and WhatsApp. Conversations just fell through."
Kandula Vinnona Sri, Enterprise Lead at Landeed
The other problem was personalisation. A real estate developer needs to hear about how Landeed speeds up land acquisition and reduces title risk before a project breaks ground. A bank's loan officer cares about faster collateral verification and cleaner audit trails. A lawyer wants to know how Landeed fits into their due diligence workflow. Sending the same message to all three was not going to work.
Why toflow.ai fit Landeed's outreach
Three things made toflow.ai the right fit.
One workflow across LinkedIn, email, and WhatsApp. In India, deals move on WhatsApp. A real estate developer might not reply to a LinkedIn message or an email, but will respond to a WhatsApp message from someone who has already made the right first impression. toflow.ai runs all three natively, so the team could build a sequence that started on LinkedIn, followed up by email, and picked up on WhatsApp, without managing three separate tools or tracking who was touched on which channel.
Enrichment that finds verified contact details. toflow.ai's enrichment finds verified emails and phone numbers across multiple data sources. For a team reaching buyers across developers, banks, and law firms, getting an accurate email and a WhatsApp-reachable phone number in a single step rather than hunting across directories made a significant difference in the number of contacts the team could actually reach.
Prospecting through Claude. toflow.ai connects directly to Claude, so Kandula can describe the target in plain English and have a batch of qualified contacts in an active sequence within minutes.
"We describe who we want to reach and the sequence is running before we've finished our first coffee. That used to take a full morning."
Kandula Vinnona Sri, Enterprise Lead at Landeed
How Landeed runs outreach today
Finding the right contacts
The team uses toflow.ai's Chrome extension to pull leads from LinkedIn Sales Navigator. For real estate developers, filters go by job title, company size, and geography. For banking professionals, the filters shift to relationship managers and credit heads at banks and NBFCs active in property lending. For law firms, the focus is senior partners and associates at firms that handle property transactions.
Contacts land in toflow.ai directly. toflow.ai's enrichment then finds verified emails and phone numbers for each contact. For WhatsApp outreach, having an accurate mobile number is what makes the channel work. For email, verified addresses reduce bounce rates and keep sender reputation clean.
Before any message goes out, toflow.ai's account research surfaces context on the company: recent projects for developers, loan book size for banks, practice areas for law firms. That context shapes every first message so it references something real about the company rather than starting from a generic template.
The outreach sequence
The three segments are not buying the same thing, so the sequence does not talk to them the same way.
Real estate developers get a LinkedIn message referencing land acquisition: a project type, a city, or the scale of development they are working on. The email that follows makes the case around deal timelines. Title verification through government portals takes days, and when an acquisition is time-sensitive, that gap has a cost. If there is no reply, WhatsApp is the next touch. In the Indian real estate market it often gets a response where email alone did not.
Banking and NBFC contacts hear a different story from the start. The first message focuses on loan portfolio volume and the documentation burden that comes with property-backed lending. The email frames Landeed not as a new process step but as a replacement for the manual title search every property lender already runs, done faster and with a cleaner audit trail. Law firms get an opening that references how much conveyancing time goes to government offices rather than actual legal work, followed by an email that shows how Landeed fits into the workflow they already have.
The cadence runs tighter than a standard sequence. Property deals move fast. A developer mid-due-diligence on a land parcel has a short window where a conversation is useful. Compressing the time between touches is what makes the outreach land while the deal is still live.
Following up without losing the thread
"The follow-up was always the part that broke down. Someone replies saying get back to me next quarter, and next quarter comes and the conversation is gone."
Kandula Vinnona Sri, Enterprise Lead at Landeed
toflow.ai's follow-up agent tracks every active thread across all three channels. When a prospect has shown interest and the conversation goes quiet, the agent sends a follow-up calibrated to where things left off. No lead cools because someone forgot.
Managing replies across three channels
As reply volume grew across LinkedIn, email, and WhatsApp, toflow.ai's inbox manager became essential. Replies from all three channels come into one feed. The agent reads the thread, drafts a response, and categorises the intent. The team steps in only for conversations that need a human decision.
Results
Meetings tripled. Qualified meetings booked per month went up 3x after moving to toflow.ai. Coordinated sequences across LinkedIn, email, and WhatsApp, with verified contact details for all three channels, is what drove the change.
11% average reply rate. Across three segments with different needs and different decision-makers, an 11% reply rate reflects the impact of personalisation. A real estate developer does not respond to a generic proptech pitch. A message that references their specific challenge with land records does.
70% less time on prospecting. The combination of the Chrome extension, waterfall enrichment, and prospecting through Claude turned what was a multi-hour manual task into something that runs in the background. That time moved into actual conversations.
"The meetings we're booking now are better. Because the outreach is specific to what each segment actually needs, the people who reply are already curious. The first call is a real conversation."
Kandula Vinnona Sri, Enterprise Lead at Landeed
What's next
Landeed is expanding outreach into new geographies, reaching developers and banking professionals in states where land record digitisation is still early and the need for a reliable title search platform is acute.
The team is also building more segment-specific sequences, going deeper on the banking vertical where the due diligence use case and the audit trail story are a strong fit for larger institutions.
"We've only scratched the surface. The more specific we get with who we're targeting and what we're saying to them, the better the pipeline looks."
Kandula Vinnona Sri, Enterprise Lead at Landeed